Nielsen released some astounding numbers showing “wholesale change in the way the internet is used” according to Jon Gibs, VP of Media and Agency Insights of Nielsen’s online division.
Internet users spent 17% of their time on social network and blogging Websites in August. This is up 300% from August 2008. Users are connecting, communicating, and sharing like never before causing this extraordinary growth.
If you or your company is one of the holdouts it would behoove you to take notice. Like the printing press, pony express, telegraph, telephone, and email social media is altering the way humans communicate in ways not foreseen just a couple of decades back.
Link: http://en-us.nielsen.com/dropdown/news/news_releases
