The SBA rolled out their new YouTube channel today in a press release. They had already begun posting informational videos and currently there are 15 videos uploaded by the SBA plus they have a growing list selection of other videos useful for small businesses.
YouTube is highly popular among younger people and the SBA is intent on reaching this audience with its message about the importance of entrepreneurship, and the significant role small business plays in the economy. They also understand how effective the median is for disseminating information on the agency’s programs and services to entrepreneurs wherever there’s an internet connection.
“With millions of visitors, most of them under 35, YouTube offers a prime opportunity to use current technology and the appeal of a popular online platform to further promote the agency’s programs and services,” said SBA Administrator Karen G. Mills. “By expanding its outreach, SBA will be providing more current and potential entrepreneurs with the necessary tools to start, grow and succeed in their businesses.”
Their content will include more in-depth information about SBA programs, government contracting opportunities, exporting as a way to increase market share, SBA counseling and training on how to start and grow a small business, and small business success stories. Videos will also cover current topics like how small businesses can take advantage of the Recovery Act loan programs, obtain assistance after natural disasters, and other timely topics.
[youtube]http://www.youtube.com/watch?v=f9UM96lcNbo[/youtube]
Press release: SBA Launches YouTube Channel
GovCon Directory: SBA YouTube Channel
The SBA has come a long way since its founding on July 30, 1953
