If a picture is worth a thousand words then the chart to the right is worth a lot more.
According to a recent article on by Chris Cotner w/GovWin over 80 percent of state and local government employees expect their agency’s use of social media to increase in the next 12-18 months. As government’s interest in, and comfort in using, social media grows, so do the related business opportunities for contractors.
Chris discussed the opportunities on Deltek’s video blog series recognizing Social Media Week you can watch on GovCon.TV
Chris offers an excellent report on the opportunity with supporting data here. To download their special report click here.
His conclusions
- The social media market in state and local government holds tremendous potential for contractors.
- Social media-related features and functionality are being used in every conceivable state and local government IT system and all vertical areas of service.
- Market slowdown or saturation is unlikely; new technology and application possibilities will continue to expand contracting opportunities.
- Deltek’s basic projection of growth in social media-related solicitations from state and local government remains unchanged; continued growth in 2013 and years ahead.
A summary of his recommendations
- Make plans to grow your state and local government-related business through the emerging social media technology market.
- Collaborate and partner with government to develop social media solutions.
- Get in on the ground floor now by developing social media functionality that integrates with your current products and services.
- Work to develop new social media and social media-like features in IT growth areas and areas of natural fit.
For more information, download the free summary of the Deltek Report on Social Media in State and Local Government, here.