As always I enjoyed reading the latest post on the Bridged Design blog: #BareItAll: The Importance of Interaction They share the background of the increasingly popular #BareItAll topic started on Twitter in January of this year. Here's an excerpt: #BareItAll: A Case … [Read more...]
Social Networks: Why NOT Leverage Them All?
Bridged Design's latest blog about their recent "field trip" to a social media training/networking event left them scratching their heads. Seems the focus of the presentation was on LinkedIn and how valuable it was to professionals and businesses in the government contracting industry. No doubt all … [Read more...]
State and Local Social Media Contracting Opportunities to Rise
If a picture is worth a thousand words then the chart to the right is worth a lot more. According to a recent article on by Chris Cotner w/GovWin over 80 percent of state and local government employees expect their agency’s use of social media to increase in the next 12-18 months. As government’s … [Read more...]
Twitter, Facebook, LinkedIn are like three needy children
Maintaining a social presence is a lot like parenting... a set of crying, wet, hungry triplets who never sleep. Twitter, Facebook, LinkedIn -- they are like three needy children who don't discriminate between your personal life and your work life. Oh, you're in a meeting? Twitter doesn't care, it … [Read more...]
Social Media: What You Can Learn From the Top Shares of 2012
Happy New Year! Our beloved politicians have all but guaranteed 2013 will be an eventful year by starting us off with a slow motion leap over a cliff. Not sure when we hit the ground or whatever it is we're going to hit, but either way I'll be glad when we stop hearing "fiscal cliff"! Our … [Read more...]
Gangnam Done NASA Style
NASA’s new “Gangnam Style” parody was created by students at NASA Johnson Space Center. The parody of the popular pop song from Korean entertainer Psy mimics the star’s dance moves as well as altering the lyrics in their version titled “NASA Johnson Style.” … [Read more...]
Four Things That Will Kill Any Social Media Campaign
Social. Media. Marketing. Ugh! Is there a more saturated corner of the interwebz than advice on social media marketing? Other than cat meme’s and videos-which-we-will-not-mention, I think the point could be argued. Okay, maybe not. Nonetheless, it remains an overused topic with conflicting advice. … [Read more...]
Marketing Your Brand for the Future
It's not easy to find an iPhone 5 right now. Demand is so incredible that the visionary giant is having trouble making enough of them to go around. AT&T alone has already activated 1.3 million new iPhone devices, and lets not forget about the 3 million new iPads and iPad Mini's sold during … [Read more...]
Storytelling: The Importance of Transmedia
Our stories are tagged, coded, blogged, uploaded, pirated, downloaded, retweeted, liked, and shared every minute of every day. They're told across all mediums, beginning on one platform and continuing on another. The story goes around and around, retold with new perspective and renewed vigor. You … [Read more...]
The Future of Digital Commerce
As I watched this panel of retail experts at a recent Nielsen’s Consumer 360 conference discuss the future of e-commerce I wondered if this was applicable in any way to marketers trying to grow their government contracting business. Do feds hangout at online water coolers? Do they share their … [Read more...]
Navy releases social media handbook that we can all learn from
No matter what the size of your company or organization you should have a look at the handbook that the U.S. Navy just published. It is intended to encourage the use of social media without so much gray area when it comes to what is, and what isn't, OK. The handbook can be found here: Navy Command … [Read more...]
Federal Blogs Offer Excellent Insight into Agency Needs
We've all heard how important it is to listen to our prospects and clients and federal government clients are no different. The federal government continues to adopt the use of social network platforms and blogs allowing them to communicate more frequently with their constituents inside and out of … [Read more...]