by Gal Borenstein E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL- VILLAGE ENTREPRENEURS With PayPal, ApplePay and mobile marketing, combined with the democratization of content, new products will overcome local retail challenges and go global overnight. SOCIAL MEDIA BRAND MELTDOWNS … [Read more...]
BidPrime captured over one million government bids and contract opportunities in 2013
BidPrime.com, the leading database of government bids and contract intelligence, has announced today that it captured almost 1.1 million government bids and contract opportunities in 2013 Growth in the company has led to a dramatic increase in bid availability as well as a new client focused … [Read more...]
How printing coupons and promo codes helps save taxpayers money
Government departments have much in common with businesses nationwide. The importance of administration or effective staffing, for example, is as pertinent in the public sector as in the private. But it is not just back office functions that command government budgets. Many also have remits which … [Read more...]
Leveraging Conferences: The Beauty and the Beast
Conference Exhibition Space? $4000 Dollars Airfare to Conference City? $450 Dollars Hotel and Rental Car? $750 Dollars Food and Miscellaneous? $400 Dollars Not hiring pro's to help with your booth and marketing materials? Pricele---- Wait. That's not … [Read more...]
Stuck with the freethinking creatives with little concept of time?
If you find yourself getting frustrated with the apparent inability your creative talent has to stick to a timeline and meet deadlines, don't waste your time looking for a replacement that is good at both! They probably don't exist. You're better off trying to work with them to create their own … [Read more...]
Rainbow Psychology: The Importance of Color Selection
Have you ever noticed how similar color schemes can be from company to company in any given industry? If you had to think of a dominant color in the fast-food industry, what first jumps to mind? Easily, Red. McDonald’s, Wendy’s, Chick-fil-A, Popeyes, Pizza Hut, KFC, just to name a few. This color … [Read more...]
Pink Houses and PowerPoint: The Importance of Presentation
Humor me for a moment. Let’s think of your company or idea as a beautiful home, carefully constructed with a solid foundation and full of innovative nuances that any prospective homeowner would be thrilled to have. You’ve gone through painstaking measures to craft this home and are ready to start … [Read more...]
Once Upon a Time: Marketing without Selling
If you're wondering why your marketing department is stomping around the floor above you, it's probably because they've lately had to deal with unwelcome house guests who keep removing the family portrait and hanging up their English degrees. That's right. Writers! Building a successful brand … [Read more...]
Four Things That Will Kill Any Social Media Campaign
Social. Media. Marketing. Ugh! Is there a more saturated corner of the interwebz than advice on social media marketing? Other than cat meme’s and videos-which-we-will-not-mention, I think the point could be argued. Okay, maybe not. Nonetheless, it remains an overused topic with conflicting advice. … [Read more...]
Positive Changes with Negative Spaces
The fastest way between two points is not a straight line. It's association. When we look at an image, logo, infographic, poster, etc., we unconsciously group elements together and discriminate between figure and ground relationships. Our minds look for motion, edges, color, contour and contrast to … [Read more...]
The Simple Complex
Your solutions are complicated, filled with complex nuances too large for any one proposal (with page restrictions) to contain. Not only that, you also have to include all of that ho-hum compliance language. I'm here to tell you just one thing: I understand. I get it. If your solution weren’t … [Read more...]
Marketing Your Brand for the Future
It's not easy to find an iPhone 5 right now. Demand is so incredible that the visionary giant is having trouble making enough of them to go around. AT&T alone has already activated 1.3 million new iPhone devices, and lets not forget about the 3 million new iPads and iPad Mini's sold during … [Read more...]