Social. Media. Marketing. Ugh! Is there a more saturated corner of the interwebz than advice on social media marketing? Other than cat meme’s and videos-which-we-will-not-mention, I think the point could be argued. Okay, maybe not. Nonetheless, it remains an overused topic with conflicting advice. … [Read more...]
Positive Changes with Negative Spaces
The fastest way between two points is not a straight line. It's association. When we look at an image, logo, infographic, poster, etc., we unconsciously group elements together and discriminate between figure and ground relationships. Our minds look for motion, edges, color, contour and contrast to … [Read more...]
The Simple Complex
Your solutions are complicated, filled with complex nuances too large for any one proposal (with page restrictions) to contain. Not only that, you also have to include all of that ho-hum compliance language. I'm here to tell you just one thing: I understand. I get it. If your solution weren’t … [Read more...]
Humanizing Your Presentation
The Plastic Cup Experiment: Noticing how people behave in unconscious ways that manifest into undesired consequences, Chris Jordan decided to use a similar method in his photographic work. From a distance, one of his images looks like a "new-gothic cartoon image of a factory spewing out … [Read more...]
Marketing Your Brand for the Future
It's not easy to find an iPhone 5 right now. Demand is so incredible that the visionary giant is having trouble making enough of them to go around. AT&T alone has already activated 1.3 million new iPhone devices, and lets not forget about the 3 million new iPads and iPad Mini's sold during … [Read more...]
Storytelling: The Importance of Transmedia
Our stories are tagged, coded, blogged, uploaded, pirated, downloaded, retweeted, liked, and shared every minute of every day. They're told across all mediums, beginning on one platform and continuing on another. The story goes around and around, retold with new perspective and renewed vigor. You … [Read more...]
Tuning In to Your Marketing
Sorry to burst your bubble, but your idea you thought was so brilliant? It's probably not going to sell itself. Doesn't matter that it's the greatest invention since sliced bread, or that you poured ridiculous amounts of money into market research and gigantic billboards that hover over the … [Read more...]
Your Presentation Must Not Only Be Factual, it Must Be Memorable
The article below from Bridged Design offers some great insight into what makes a presentation memorable and more effective. Here are some of the highlights: Most people learn visually, and most people also make up their minds upon their first impression You only have one shot at making a … [Read more...]
With Proposals is Presentation “Everything”?
Capturing and holding the attention of prospects long enough to convey your message requires a proposal that stands out visually. Making sure your message achieves the win you're after requires even more than good looks. Truth is that delivering what it will take to win requires a well planned, … [Read more...]