by Gal Borenstein E-PAYMENTS & SOCIAL MEDIA CREATE NEW CLASS OF GLOBAL- VILLAGE ENTREPRENEURS With PayPal, ApplePay and mobile marketing, combined with the democratization of content, new products will overcome local retail challenges and go global overnight. SOCIAL MEDIA BRAND MELTDOWNS … [Read more...]
What Is Your Executive Reputation Worth To Your Company?
Thought Leadership on Branding and PR presented by The Borenstein Group. What’s your CEO reputation worth to you? What’s it worth to your clients? What’s it worth to your friends? And can you monetize it? The answer to these questions used to be, “It doesn’t matter because it’s all about who you … [Read more...]
Gal Borenstein Comments on ISIS and Social Media on Newsmax TV
September 23, 2014 – Fairfax, VA – Borenstein Group CEO Gal Borenstein was invited to appear on Newsmax TV today to share his perspective on ways in which ISIS is using social media to drive recruitment and spread propaganda, and ways in which the U.S. government can effectively use the same social … [Read more...]
“Incumbent, Shmincumbent”; Know Thy Customer or Pay the Piper
In an increasingly competitive federal marketing environment, many federal contracting incumbents, no matter how large or small, are losing their incumbency. More often than not, it is not because of their lack of ability, human capital, or technical aptitude but as a direct result of doing a poor … [Read more...]
How to Leverage Case Studies to Boost Your B2G Market Positioning
Your most innovative applications and far-reaching solutions with the biggest ROI can be used aggressively to help your company reach its sales objectives. B2G and B2B Case studies can have a measurable impact on your company's sales pipeline. Are you leveraging them for maximum ROI? They have … [Read more...]
How to Leverage & Scale PR in Your GovCon Marketing Efforts
Government contractors come in a tremendous variety of sizes of what PR can do for them. PR programs should too. Some companies use public relations extremely effectively, with favorable stories appearing in a variety of relevant sources. The most impressive are often small and mid sized firms with … [Read more...]
Avoiding the SBA 8A Graduation Trauma: Preparing Your Brand for Higher Valuation
This article by Gal Borenstein was written with 8(a) firms who are approaching the end of their 8(a) life in mind, but it is useful for any company seeking to increase it's value to a potential acquirer: Avoiding the SBA 8A Graduation Trauma: Preparing Your Brand for Higher Valuation Remember … [Read more...]