No matter what the size of your company or organization you should have a look at the handbook that the U.S. Navy just published. It is intended to encourage the use of social media without so much gray area when it comes to what is, and what isn’t, OK. The handbook can be found here: Navy Command Social Media Handbook
Do you have a handbook or anything similar to help steer you clear of trouble? You should before your team dives further into social media without boundaries.
Here’s what FCW had to say about the handbook: Navy releases social media handbook
The Navy has published a guidebook to encourage sailors and commanders to use social networks for routine and crisis communications and to offer guidance on ethical issues such as “friending” and “following” between officers and subordinates.
Acknowledging that social media websites such as Facebook, Twitter and YouTube offer opportunities for Navy commands to interact directly with sailors, their families and the public, the 17-page “Navy Command Social Media Handbook” released Oct. 15 offers a series of tips, rules and ethics considerations.
“With fewer Americans having served themselves in the military, it is important for our service members to share their stories of service with the American people,” the handbook said. “Not surprisingly, this makes every blogging, tweeting or Facebooking sailor an ambassador for your command and the Navy.”