People Power Companies. People Are Social Beings. Get Social Companies.

#bareitall

As always I enjoyed reading the latest post on the Bridged Design blog: #BareItAll: The Importance of Interaction They share the background of the increasingly popular #BareItAll topic started on Twitter in January of this year. Here's an excerpt: #BareItAll: A Case Study ============================ If you log onto Twitter on any given Wednesday … [Read more...]

Social Networks: Why NOT Leverage Them All?

Social Media Networks

Bridged Design's latest blog about their recent "field trip" to a social media training/networking event left them scratching their heads. Seems the focus of the presentation was on LinkedIn and how valuable it was to professionals and businesses in the government contracting industry. No doubt all true. But, I agree with my friends at Bridged Design that … [Read more...]

State and Local Social Media Contracting Opportunities to Rise

Social Media Opportunities in state and local government

If a picture is worth a thousand words then the chart to the right is worth a lot more. According to a recent article on by Chris Cotner w/GovWin over 80 percent of state and local government employees expect their agency’s use of social media to increase in the next 12-18 months. As government’s interest in, and comfort in using, social media grows, … [Read more...]

Twitter, Facebook, LinkedIn are like three needy children

Parenting Social Networks

Maintaining a social presence is a lot like parenting... a set of crying, wet, hungry triplets who never sleep. Twitter, Facebook, LinkedIn -- they are like three needy children who don't discriminate between your personal life and your work life. Oh, you're in a meeting? Twitter doesn't care, it needs to be fed or else it will stop loving you! Hot date … [Read more...]

Social Media: What You Can Learn From the Top Shares of 2012

Psy gangnam style

Happy New Year! Our beloved politicians have all but guaranteed 2013 will be an eventful year by starting us off with a slow motion leap over a cliff. Not sure when we hit the ground or whatever it is we're going to hit, but either way I'll be glad when we stop hearing "fiscal cliff"! Our friends at Bridged Design wrapped up 2012 with an interesting … [Read more...]

Gangnam Done NASA Style

Gangnam NASA Style

NASA’s new “Gangnam Style” parody was created by students at NASA Johnson Space Center. The parody of the popular pop song from Korean entertainer Psy mimics the star’s dance moves as well as altering the lyrics in their version titled “NASA Johnson Style.” … [Read more...]

Four Things That Will Kill Any Social Media Campaign

Social Media Marketing

Social. Media. Marketing. Ugh! Is there a more saturated corner of the interwebz than advice on social media marketing? Other than cat meme’s and videos-which-we-will-not-mention, I think the point could be argued. Okay, maybe not. Nonetheless, it remains an overused topic with conflicting advice. That’s why we won’t be using this article to tell you … [Read more...]

Marketing Your Brand for the Future

Marketing Your Brand

It's not easy to find an iPhone 5 right now. Demand is so incredible that the visionary giant is having trouble making enough of them to go around. AT&T alone has already activated 1.3 million new iPhone devices, and lets not forget about the 3 million new iPads and iPad Mini's sold during launch weekend. So, right now, millions of people are touching a … [Read more...]

Storytelling: The Importance of Transmedia

Storytelling

Our stories are tagged, coded, blogged, uploaded, pirated, downloaded, retweeted, liked, and shared every minute of every day. They're told across all mediums, beginning on one platform and continuing on another. The story goes around and around, retold with new perspective and renewed vigor. You can reach out at any time and grab a thread, pulling it out of … [Read more...]

Likes Shares and Tweets Beat Keywords in B2B Google SEO

Like GovCon on Facebook

One of our contributors, Gal Borenstein, recently posted some great information for those of you who are responsible for your company's online marketing. (Source: BorensteinGroup) Earlier this spring, Google’s new Panda and Penguin search algorithms subtly altered the SEO landscape yet again. But even after the changes, for most players in the SEO game … [Read more...]

The Future of Digital Commerce

Digital Commerce

As I watched this panel of retail experts at a recent Nielsen’s Consumer 360 conference discuss the future of e-commerce I wondered if this was applicable in any way to marketers trying to grow their government contracting business. Do feds hangout at online water coolers? Do they share their buying experiences with their friends and families on … [Read more...]

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