Borenstein Group a Top 500 Agency Per Ad Age Magazine

Borenstein Group Celebrates 18th Anniversary

Happy Anniversary and congratulations Borenstein Group! Borenstein Group Marks 18th Year Anniversary as Top 500 B2B Integrated Branding, Digital Marketing & Social Media Agency The Borenstein Group, a leading Washington DC-Metro integrated digital marketing agency celebrates its 18th anniversary with numerous accolades and an expanding roster of … [Read more...]

“Incumbent, Shmincumbent”; Know Thy Customer or Pay the Piper

Risk of Assuming

In an increasingly competitive federal marketing environment, many federal contracting incumbents, no matter how large or small, are losing their incumbency. More often than not, it is not because of their lack of ability, human capital, or technical aptitude but as a direct result of doing a poor marketing job of understanding the latest personality … [Read more...]

How to Leverage Case Studies to Boost Your B2G Market Positioning

Borenstein Group_Case Study for Government Marketing

Your most innovative applications and far-reaching solutions with the biggest ROI can be used aggressively to help your company reach its sales objectives. B2G and B2B Case studies can have a measurable impact on your company's sales pipeline. Are you leveraging them for maximum ROI? They have the potential to touch prospects in various stages. At The … [Read more...]

How to Leverage & Scale PR in Your GovCon Marketing Efforts

Public Relations

Government contractors come in a tremendous variety of sizes of what PR can do for them. PR programs should too. Some companies use public relations extremely effectively, with favorable stories appearing in a variety of relevant sources. The most impressive are often small and mid sized firms with limited resources that are able to maximize the value of … [Read more...]

Likes Shares and Tweets Beat Keywords in B2B Google SEO

Like GovCon on Facebook

One of our contributors, Gal Borenstein, recently posted some great information for those of you who are responsible for your company's online marketing. (Source: BorensteinGroup) Earlier this spring, Google’s new Panda and Penguin search algorithms subtly altered the SEO landscape yet again. But even after the changes, for most players in the SEO game … [Read more...]

Avoiding the SBA 8A Graduation Trauma: Preparing Your Brand for Higher Valuation

Company Brand

This article by Gal Borenstein was written with 8(a) firms who are approaching the end of their 8(a) life in mind, but it is useful for any company seeking to increase it's value to a potential acquirer: Avoiding the SBA 8A Graduation Trauma: Preparing Your Brand for Higher Valuation Remember that feeling of accomplishment you had receiving your … [Read more...]

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